Facebook Page Optimization Tips

Optimizing your Page begins with setup and continues throughout your Facebook marketing strategy. The tips below will help you start your Page on the right path and enable you to better optimize later through content and design.

Pick a descriptive page name and URL.
Choose a good Page name (usually your brand name or tagline) and encourage 25  people to like the Page quickly in order to secure your vanity URL. This  URL will  be in the form of Facebook.com/YourPageName, so choose something easy to  remem-ber and closely tied to your brand.

Fill out the Info section completely.

Make  sure you take your time and choose the right category for your Page.  The  category you choose affects what and how much you can add to the Info tab.  Fill out the Info section completely, and use a lot of keywords. Also  add all of yourrelated websites, including your blog, online store, and  Twitter page.

Use the About box.

One  of the most undervalued and overlooked features of a Facebook Page is  that little box on the left, below the Page’s picture. Prominently displayed on the Wall  tab, this box is a great place to add keywords to quickly signal what  your Page is  about to both users and search engines. Plus, you can add a clickable link. Just be careful not to exceed the box’s 250-character limit.

These tips will help you optimize your Page during setup. To keep it up to date, ranking highly, and attracting new members, however, you also need an ongoing content strategy. 

Facebook Marketing Strategy

Selecting your product or service for facebook marketing is a decision making subject.

While there are literally thousands of affiliate programs online, we're only interested in the ones that offer the highest commission payouts. We want to be able to see our campaigns driving in cash every single day, without having to wait for any minimal payout requirements, or being forced into selling hundreds of products in order to generate a few thousand dollars a month.

Instead, we're going to take a refreshing approach and focus only on the highest paying offers because we know that the more money you earn from each sale, the fewer sales you'll actually need in order to generate a decent pay check. 

It seems like every hypothetical affiliate marketer on the internet earns thousands of dollars per week. Back in the day, I was willing to promote just about anything for that reason alone. Needless to say, it didn’t exactly work out too well—I put in more time and effort than I care to admit, with very little results. Nowadays I know I’ve got to pick my ponies, just like people do at the race track.

Learn everything there is to know about the products you’re promoting. Become an evangelist of that product, if you will. Know it in and out, just like you would with a product that you created yourself. You’ve even got to be confident enough to point out any flaws it might have.

Remember, you will need to develop content for each of these niche markets, so choose just a few to get started that you are interested in.

Get the detail guideline for defining your Facebook marketing strategy

The Power Of Facebook

No social network can match Facebook’s current momentum or broad inter-national customer adoption. It hosts a range of social applications and has been the market leader in social media since April 2008. Currently Facebook has more than 500 million active users, 50% of our active users log on to Facebook in any given day, average user has 130 friends and people spend over 700 billion minutes per month on Facebook. While Facebook does not disclose specific financial information, the company earns money from sponsored advertising, self-serve advertising, and virtual gifts. Microsoft took a 1.6 percent stake in Facebook for $240 million in late 2007, and the two companies continue to work together on syndicated advertising opportunities through Microsoft adcenter. A healthy developer ecosystem has been created around Facebook, although the third-party developer craze was lessened somewhat by a series of restrictions placed on developers after early applications propagated too many messages through user profiles and news feeds.

Learn More About Power of Facebook