Optimizing your Page begins with setup and continues throughout your Facebook marketing strategy. The tips below will help you start your Page on the right path and enable you to better optimize later through content and design.
Pick a descriptive page name and URL.
Choose a good Page name (usually your brand name or tagline) and encourage 25 people to like the Page quickly in order to secure your vanity URL. This URL will be in the form of Facebook.com/YourPageName, so choose something easy to remem-ber and closely tied to your brand.
Fill out the Info section completely.
Make sure you take your time and choose the right category for your Page. The category you choose affects what and how much you can add to the Info tab. Fill out the Info section completely, and use a lot of keywords. Also add all of yourrelated websites, including your blog, online store, and Twitter page.
Use the About box.
One of the most undervalued and overlooked features of a Facebook Page is that little box on the left, below the Page’s picture. Prominently displayed on the Wall tab, this box is a great place to add keywords to quickly signal what your Page is about to both users and search engines. Plus, you can add a clickable link. Just be careful not to exceed the box’s 250-character limit.
These tips will help you optimize your Page during setup. To keep it up to date, ranking highly, and attracting new members, however, you also need an ongoing content strategy.
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